Recentic is reader-supported. When you buy through links on our site, we may earn a commission at no extra cost to you.
Ask about the Oura Ring anywhere people compare trackers and someone will mention the lifetime membership, usually an early owner who pays nothing while everyone else pays every month. It sounds like the one way to own an Oura without signing up for a bill that never ends.
You cannot buy that anymore. Oura states that there is currently no option to purchase or upgrade to a Lifetime Membership, and the members who still have one received it through a limited-time promotion on the Gen3 ring. That leaves one honest way to price an Oura today: add the membership to the hardware and look at the total after three years.
How much is the Oura membership?
The Oura membership costs $5.99 per month or $69.99 per year in the US, and 5.99 euros per month or 69.99 euros per year in the European Union. The ring itself keeps working without it, but the app drops back to your three daily scores, the battery level and your profile settings. The detailed sleep, readiness and activity analysis that made you want the ring sits behind the fee.
Your first month comes with the ring. It starts the moment you pair the ring with the app, and if you cancel before it runs out you are never charged.
Twelve monthly payments come to $71.88, so the annual plan saves less than two dollars a year. In exchange you commit the whole year, because there is no way to get part of it back if you stop.
Can you still buy a lifetime membership?
No, and there is no upgrade path to one either. Oura ran the offer as a limited-time promotion in earlier years and it applied to Gen3 owners. Those members keep it: the membership stays free for as long as the account stays active, and because it sits on the account rather than the ring, it carries over to a replacement or a newer generation once the new ring is paired.
If you are buying now, a recurring fee is part of the price, which is why every total below counts it.
The 3-year total cost of ownership
Here is how the leading smart rings and trackers compare once you count both the hardware and three full years (36 months) of any required subscription. All figures are in US dollars.
| Device | Hardware (USD) | Subscription | 3-Year Total |
|---|---|---|---|
| Oura Ring 5 | $399 | $5.99/mo or $69.99/yr (needed for full data) | about $609 |
| Oura Ring 4 | $349 | $5.99/mo or $69.99/yr (needed for full data) | about $559 |
| Whoop 5.0, One tier | Included in membership | $199/yr (mandatory) | about $597 |
| Samsung Galaxy Ring | $399.99 | None | about $400 |
| Ultrahuman Ring Air | $349 | None (core app) | about $349 |
| RingConn Gen 3 | $349 (Gen 2 $299) | None | about $349 |
The totals charge three full years of membership at the annual rate. Because new members get a month included with their first ring, a first-time buyer pays slightly less than the Oura rows show. Whoop bundles the band into the membership, so there is no separate hardware line to add.
Whoop asks for nothing upfront and Oura asks roughly what its rivals ask, yet both finish as the most expensive way to wear a tracker for three years. The subscription-free rings stay flat, because nothing else ever lands on your statement.
The cheapest smart rings over 3 years
If your goal is the lowest total cost, three rings stand out, none of which charges a recurring fee.
The RingConn Gen 3 costs $349 for the hardware and nothing after that, and the older Gen 2 at $299 drops that figure further. The Ultrahuman Ring Air matches it at $349 with a subscription-free core app, so its three-year total lands in the same place. The Samsung Galaxy Ring carries the highest hardware price of the three, yet because there is no membership to renew, that price is the whole bill three years later.
Put differently, you can own any of these subscription-free rings for three years for less than an Oura costs over the same period, membership included. Our roundup of smart rings without a subscription walks through these options in more detail.
One account, more than one ring
The membership sits on your Oura account, not on the ring. You can connect more than one ring and switch between them on a single account, so an upgrade or a second ring for travel does not mean a second bill.
Sharing with a partner does not work the same way. A ring is meant to be connected to only one account at a time. A prepaid membership that came with a ring attaches to the first account created during setup and cannot be moved to another one afterwards. Two people wearing two rings are two accounts, and two memberships.
What happens if you cancel
You keep the ring and you keep the app in its basic form. You also keep full access until the end of the period you have already paid for: cancel a monthly or annual plan after the included month and access runs to the end of that billing period.
What you do not get is money back. Partial refunds are not available on canceled prepaid or annual plans once the included month has ended. Cancelling in month two of an annual plan buys you ten more months of features and no refund.
Buying a used Oura ring
A secondhand ring arrives without a membership, whatever the seller had. Memberships are tied to the account, and a Lifetime Membership in particular cannot be gifted, transferred, or sold to another member. A used ring advertised as coming with lifetime access is not selling you something the seller can hand over.
The seller factory resets the ring and unlinks it from their account, you pair it to an account of your own, and you start your own membership from there. Price a used Oura the way you would price a new one, as hardware plus the fee, and the discount has to be large before it beats a subscription-free ring.
Prices outside the US and the EU
Oura publishes a rate for every region it sells in, so you do not have to guess at yours. Whether tax is already included differs by country, which is why the last column is there.
| Region | Monthly | Annual | Tax |
|---|---|---|---|
| United States | $5.99 | $69.99 | Before tax |
| European Union | €5.99 | €69.99 | After tax |
| United Kingdom | £5.99 | £69.99 | After tax |
| Canada | CA$7.99 | CA$89.99 | Before tax |
| Australia | A$9.99 | A$109.99 | After tax |
| Japan | ¥999 | ¥11,800 | After tax |
| Switzerland | CHF 5.99 | CHF 69.99 | After tax |
| Rest of world | $6.99 | $79.00 | After tax |
Australia and Canada pay more than the headline rate, and anywhere outside a named region the fee is billed in US dollars at the higher rest-of-world rate. Take your own row, multiply the annual figure by three and add what the ring costs in your store, and you have the same three-year number the table above gives US buyers.
When a subscription is worth it
A higher total is not automatically a bad deal. Oura has built a strong reputation for sleep tracking and a polished app, and for some people the depth of the daily insights justifies the ongoing fee. Whoop takes the model further, bundling the hardware into the price and leaning on coaching and recovery guidance that an athlete in serious training may want year after year. Our Whoop and Oura comparison covers how the two approaches differ in practice, and the Oura Ring 4 review goes through what the membership unlocks.
Once you can see the full three-year number, you can weigh the extra polish or coaching against it.
FAQ
Which Oura Ring 5 finishes cost more?
Silver and Black are the $399 finishes. Gold, Deep Rose, Stealth and Brushed Silver are $499, which adds $100 to every Oura Ring 5 total in the table above and pushes the three-year figure past $700.
Do I get another included month if I buy a second ring?
No. The included month is for new members. Buying an additional ring on an existing Oura account does not come with another complimentary month, so a second ring for travel or an upgrade starts billing straight away.
What do the higher Whoop tiers cost over three years?
The table uses Whoop One at $199 a year. Peak is $239 a year and Life is $359, which comes to roughly $717 and $1,077 over three years. All three tiers include the band itself, so those are complete figures rather than fees on top of hardware.
The bottom line
The lifetime membership that would have removed the recurring fee is no longer for sale. Oura and Whoop draw you in with low or zero upfront pricing and collect more over time, while RingConn, Ultrahuman and Samsung stay flat after the purchase. Decide how long you plan to wear the device, run the three-year math, and pick the ring that fits your budget and your goals. For a full breakdown of features and value, see our guide to the best smart ring for your needs.
Prices checked against the manufacturers’ own stores in August 2026. Recentic is editorially independent and not affiliated with the brands mentioned. Wearables are not medical devices and cannot diagnose, treat or prevent any condition; consult a healthcare professional for medical concerns.